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The Influence of Eco-Labelling on Consumer Behaviour : Results of a Discrete Choice Analysis for Washing Machines

abstract Eco-labelling is an important tool to overcome market failure due to information asymmetries for environmental products. While previous research has discussed the importance of labelling, this paper provides empirical data on the influence of ecolabels on consumer behaviour for household appliances. It reports on the results of a survey involving a total of 151 choice-based conjoint interviews conducted in Switzerland in Spring 2004. Choice-based conjoint analysis (also known as discrete choice) has been applied to reveal the relative importance of various product attributes for consumers. The EU energy label is used for the product category chosen in our survey, washing machines, and we investigate the relative importance of this eco-label compared with other product features (such as brand name) in consumers’ purchasing decisions. We draw conclusions for sustainability marketing and policy
   
type journal paper
   
keywords information asymmetry; consumer behaviour; eco-labelling; choice-based conjoint analysis; discrete choice;
household appliances; EU energy label
   
project Evaluation of the EU Energy Label for Appliances [Evaluation Energieetikette für Hausgeräte]
language English
kind of paper journal article
date of appearance 1-5-2006
journal Business Strategy and the Environment
publisher John Wiley & Sons
ISSN 1099-0836
volume of journal 15
number of issue 3
page(s) 185-199
review double-blind review
   
citation Sammer, K., & Wüstenhagen, R. (2006). The Influence of Eco-Labelling on Consumer Behaviour : Results of a Discrete Choice Analysis for Washing Machines. Business Strategy and the Environment, 15(3), 185-199.