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title authors / eds. year type  
 
Die richtige Mischung ist entscheidend Marcus Schögel, ... 2015 digital resource
   
Leiten, zuhören und engagieren Kirsten Mrkwicka... 2015 article
   
MIDDLE MANAGEMENT’S ROLE CLARITY IN MARKETING STRATEG... Cansu Oral, Carl... 2015 conference paper
   
Kundenorientierung durch Mitarbeitertrainings stärken Marcus Schögel, ... 2014 journal paper
   
Klar positionieren – Markenführung im digitalen Zeita... Marcus Schögel, ... 2014 article
   
Integrating Bricks with Clicks Dennis Herhausen... 2014 journal paper
   
Organizational Antecedents of Responsive and Proactiv... Cansu Oral, Carl... 2014 conference paper
   
Co-Marketing Capability: Scale Development and Perfor... Dennis Herhausen... 2014 journal paper
   
Customer Centricity bei der Graubündner Kantonalbank Alex Villiger, D... 2013 journal paper
   
Social Media als Management-Herausforderung – Ansätze... Kirsten Mrkwicka... 2013 book chapter
   
Diffusing Strategy Implementation Throughout the Orga... Dennis Herhausen... 2013 conference paper
   
Strategy Implementation as Social Exchange Dennis Herhausen... 2013 conference paper
   
Creating Customer Value Online and its Impact on Serv... Jochen Binder, D... 2013 conference paper
   
The Role of Customer Interactions & Internal Cooperat... Kirsten Mrkwicka... 2013 conference paper
   
Profiting from customer relationship management Dennis Herhausen... 2013 journal paper
   
Channel Extension Strategies: The Crucial Roles of In... Jochen Binder, D... 2012 conference paper
   
Leveraging the Buzz - From Fan to Lead Generation in ... Kirsten Mrkwicka... 2012 journal paper
   
Channel Extension Strategies: The Crucial Roles of In... Jochen Binder, D... 2012 journal paper
   
 
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