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Customer-Centric Leadership : The Rise of the Customer General Manager

Christoph Senn, Axel Thoma & George S. Yip

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versione breve
   
tipo papier de conférence (English)
   
parole chiave Customer General Manager, Value Creation, Risk Management, Strategic Customers
   
nome della conferenza ESMT/ISBM: Bringing Technology to Market (Berlin)
data della conferenza 27-4-2012
pagine -
Editore -
review review esterno
   
citation Senn, C., Thoma, A., & Yip, G. S. (2012). Customer-Centric Leadership: The Rise of the Customer General Manager. In , pp.-: -.