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RFID, privacy, and the perception of risk: A strategic framework

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abstract Against the background of the first RFID-Rollouts by large retailers in North America and Europe, this paper concerns itself with the perception of RFID technology as a risk to privacy. The objective of our contribution is to identify, at a relatively early phase of the risk development, strategic options with which RFID suppliers and users can positively influence the public acceptance of the technology. We propose a strategic framework based on research findings on risk perception and technology acceptance as well as a set of options for coping with the public perception of RFID-related privacy risks.
   
type journal paper
   
keywords RFID, Privacy, Technology Acceptance, Risk Perception
   
project M-Lab
language English
kind of paper journal article
date of appearance 11-8-2007
journal Journal of Strategic Information Systems
publisher Elsevier
volume of journal 16
number of issue 2
page(s) 214-232
review double-blind review
   
citation Thiesse, F. (2007). RFID, privacy, and the perception of risk: A strategic framework. Journal of Strategic Information Systems, 16(2), 214-232.