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Near Field Communication Use in Retail Stores : Effects on the Customer Shopping Process

Thomas Wiechert, Andreas Schaller & Frederic Thiesse

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versione breve This paper explores NFC based applications adequate for the use in
retail stores and analyses the influence that these could have on the prevailing customer shopping process. It emphasizes the fact that NFC could provide shoppers with more benefits beyond faster payments. On the one hand, NFC based rebate coupons and loyalty cards could further accelerate the check-out process. On the other hand, NFC devices could be used to support customers with more information on available products. This could also reduce the customers’ need for
store personnel assistance. The paper concludes that NFC would not fundamentally change the customer shopping process but merely support it. This research was partially funded by the European Union through the FP6 project StoLPaN.
   
tipo papier de conférence (English)
   
parole chiave NFC, Near Field Communication, Contactless, Retail, Payment, Loyalty Programm, Customer Loyalty, Coupons
   
progetto StoLPaN
nome della conferenza 4. Konferenz Mobile und Ubiquitäre Informationssysteme (MMS 2009) (Münster, Germany)
data della conferenza 3-3-2009
editore dei proceedings Mobile und Ubiquitäre Informationssysteme - Entwicklung, Implementierung und Anwendung
pagine 137-141
Editore Gesellschaft für Informatik e.V. (GI) (Bonn, Germany)
ISSN 1617-5468
ISBN 978-3-88579-240-6
review double-blind review
   
citation Wiechert, T., Schaller, A., & Thiesse, F. (2009). Near Field Communication Use in Retail Stores: Effects on the Customer Shopping Process. In Mobile und Ubiquitäre Informationssysteme - Entwicklung, Implementierung und Anwendung, pp.137-141. Bonn, Germany: Gesellschaft für Informatik e.V. (GI). - ISBN 978-3-88579-240-6.