University of St.Gallen
research platform alexandria
search publications
browse publications
per persona
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
per anno

NFC based Service Innovation in Retail : An explorative Study

fulltext etc. no fulltext attached
versione breve This paper presents the results of a questionnaire based survey conducted amongst European retailers on their plans and perceptions with regard to novel applications based on Near Field Communication (NFC) technology. Whilst the survey showed that retailers did evaluate the possible applications differently, none of them clearly stood out as the most beneficial one. NFC based services were on average conceded to be able to accelerate the checkout process at the point-of-sale. This is an important acknowledgment, as 65% of the respondents consider waiting lines which can occur at the checkout to hold the largest potential for an improvement of their customers’ shopping experience. While the rate of agreement is somewhat smaller than in the case of process acceleration, retailers also concede that NFC applications could make shopping more convenient for their customers. On the other hand, none of the NFC-based applications seemed to yield cost saving potentials to the responding retailers. The most surprising result of the survey was the respondents’ low expectations in regards to customer acceptance. This is in clear contrast to the reports on NFC trials which generally describe participants as enthusiastic about the technology.
   
tipo papier de conférence (English)
   
parole chiave Near Field Communication, NFC, Retail, Payment Systems
   
progetto StoLPaN
nome della conferenza The 17th European Conference on Information Systems (ECIS 2009) (Verona, Italy)
data della conferenza 8-6-2009
editore dei proceedings Proceedings of the 17th European Conference on Information Systems (ECIS)
pagine 12
Editore tbd
review double-blind review
   
citation Wiechert, T., Thiesse, F., Schaller, A., & Fleisch, E. (2009). NFC based Service Innovation in Retail: An explorative Study. In Proceedings of the 17th European Conference on Information Systems (ECIS), pp.12: tbd.