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Organizational Practices of Communication and Technology Innovation

Jens O. Meissner & Harald Tuckermann

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This chapter addresses the question: How do organizations enact new communication technology practices, that is, media choice? We adopt a practice
perspective to analyze qualitative data on organizational communication
processes. The empirical results contain 5 different organizational practices
from which we develop a model of organizational media choice. This model
distinguishes 3 interrelated components: a relational, a process, and a content
dimension. For effective media use, an organization has to make a
media decision for each dimension. We contribute to the discussion about
the organizational impact (processes and behavioral effects) of communication
media innovation.
   
type book chapter (English)
   
keywords communication; organization; cmc
   
book title The Dark Side of Technological Innovation
editor Bing Ran
date of appearance 2012
publisher Information Age Publishing (Charlotte, NC)
series title Contemporary Perspectives on Technological Innovations, Management, and Policy
ISBN 9781623960629
page(s) 1-29
citation Meissner, J. O., & Tuckermann, H. (2012). Organizational Practices of Communication and Technology Innovation. In Ran, B. (Eds.), The Dark Side of Technological Innovation (pp. 1-29). Charlotte, NC: Information Age Publishing. - ISBN 9781623960629.