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Organizational Practices of Communication and Technology Innovation

Jens O. Meissner & Harald Tuckermann

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This chapter addresses the question: How do organizations enact new communication technology practices, that is, media choice? We adopt a practice
perspective to analyze qualitative data on organizational communication
processes. The empirical results contain 5 different organizational practices
from which we develop a model of organizational media choice. This model
distinguishes 3 interrelated components: a relational, a process, and a content
dimension. For effective media use, an organization has to make a
media decision for each dimension. We contribute to the discussion about
the organizational impact (processes and behavioral effects) of communication
media innovation.
   
type book chapter (English)
   
keywords communication; organization; cmc
   
book title The Dark Side of Technological Innovation
date of appearance 2012
publisher Information Age Publishing (Charlotte, NC)
series title Contemporary Perspectives on Technological Innovations, Management, and Policy
volume / edition 2
ISBN 9781623960629
page(s) 1-29
citation Meissner, J. O., & Tuckermann, H. (2012). Organizational Practices of Communication and Technology Innovation. In The Dark Side of Technological Innovation (pp. 1-29). Charlotte, NC: Information Age Publishing. - ISBN 9781623960629.