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title authors / eds. year type  
 
Advertising New Products Antonia Erz, Tor... 2010 conference paper
   
When Do People Matter in Employer Branding? Benjamin Von Wal... 2010 conference paper
   
Fortsetzung der Studie "Evaluation der Relevanz von S... Torsten Tomczak,... 2010 working report
   
Can I Live Up to That Ad? Impact of Implicit Theories... Daniel Wentzel, ... 2010 journal paper
   
The Moderating Effect of Manipulative Intent and Cogn... Daniel Wentzel, ... 2010 journal paper
   
The impact of manufacturer's radical innovation perfo... Sven Molner, Sil... 2010 conference paper
   
Radical innovation and performance Sven Molner, Sil... 2010 conference paper
   
Innovation als Königsweg in der Krise Oliver Gassmann,... 2009 article
   
Fallstudie Marcus Schögel, ... 2009 book chapter
   
When Innovativeness Whispers its Siren's Call: How Co... Svenja Schmidt, ... 2009 conference paper
   
An Innovative Approach to Consumer Innovativeness Svenja Schmidt, ... 2009 conference paper
   
Business Strategies of Treacy and Wiersema: The Impac... Silke Mühlmeier,... 2009 conference paper
   
Improving Incongruent Sponsorships through Articulati... Caspar Coppetti,... 2009 journal paper
   
The impact of sales encounter on brand loyalty Tim Brexendorf, ... 2009 journal paper
   
Sleeping with the Enemy? Attributions Triggered by an... Winfried Daun, D... 2009 conference paper
   
Roadmap to Brand Behavior Torsten Tomczak,... 2009 book chapter
   
Could I Live Up To That Ad? The Impact of Implicit Th... Sven Henkel, Dan... 2009 conference paper
   
Die Rolle der Werbung in der internen Markenführung Sven Henkel, Dan... 2009 journal paper
   
 
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