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title authors / eds. year type  
 
Emotionales Erleben der Markenpersönlichkeit durch ve... Theo Lieven, Tor... 2011 book chapter
   
Turning Employees into Brand Champions Felicitas Morhar... 2011 journal paper
   
Strategisches Employer Branding Torsten Tomczak,... 2011 article
   
Inter-institutional collaboration for new integrative... Nadin Dörner, Fe... 2011 journal paper
   
You can't teach an old dog new tricks Nadin Dörner, Fe... 2011 conference paper
   
Mitarbeiter zu Markenbotschaftern machen Benjamin Von Wal... 2011 book chapter
   
Upselling or Upsetting? Wibke Heidig, Da... 2011 conference paper
   
Do Loose Lips Sink Ships? Sven Molner, Tor... 2011 conference paper
   
Markencontrolling - Vom intuitiven Markenaufbau zur k... Tim Oliver Brexe... 2011 journal paper
   
Wege zu einem effektiven und verantwortungsvollen Emp... Benjamin Von Wal... 2011 book chapter
   
Sponsoring Success - Studienergebnisse Torsten Tomczak,... 2010 working report
   
Kampf um die besten Köpfe Torsten Tomczak,... 2010 book chapter
   
Pay or People? Benjamin Von Wal... 2010 conference paper
   
Advertising New Products Antonia Erz, Tor... 2010 conference paper
   
When Do People Matter in Employer Branding? Benjamin Von Wal... 2010 conference paper
   
Fortsetzung der Studie "Evaluation der Relevanz von S... Torsten Tomczak,... 2010 working report
   
Can I Live Up to That Ad? Impact of Implicit Theories... Daniel Wentzel, ... 2010 journal paper
   
The Moderating Effect of Manipulative Intent and Cogn... Daniel Wentzel, ... 2010 journal paper
   
 
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