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title authors / eds. year type  
 
Die Markenarchitektur wird immer wichtiger Torsten Tomczak 2012 article
   
Internal Branding Through Brand Games Benjamin Von Wal... 2012 conference paper
   
The effect of applicant-employee fit and temporal con... Benjamin Von Wal... 2012 journal paper
   
Behavioral Branding Torsten Tomczak,... 2012 book
   
Buyer Monitoring by Tipping as an Instrument to Ensur... Miriam Van Tilbu... 2011 conference paper
   
Emotionales Erleben der Markenpersönlichkeit durch ve... Theo Lieven, Tor... 2011 book chapter
   
Turning Employees into Brand Champions Felicitas Morhar... 2011 journal paper
   
Strategisches Employer Branding Torsten Tomczak,... 2011 article
   
Inter-institutional collaboration for new integrative... Nadin Dörner, Fe... 2011 journal paper
   
You can't teach an old dog new tricks Nadin Dörner, Fe... 2011 conference paper
   
Mitarbeiter zu Markenbotschaftern machen Benjamin Von Wal... 2011 book chapter
   
Upselling or Upsetting? Wibke Heidig, Da... 2011 conference paper
   
Do Loose Lips Sink Ships? Sven Molner, Tor... 2011 conference paper
   
Markencontrolling - Vom intuitiven Markenaufbau zur k... Tim Oliver Brexe... 2011 journal paper
   
Wege zu einem effektiven und verantwortungsvollen Emp... Benjamin Von Wal... 2011 book chapter
   
Emotionen aus Sicht der Kommunikation Philipp Scharfen... 2010 book chapter
   
Sponsoring Success - Studienergebnisse Torsten Tomczak,... 2010 working report
   
Kampf um die besten Köpfe Torsten Tomczak,... 2010 book chapter
   
 
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