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Web 2.0 Concepts, Social Software and Business Models

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This article intends to provide an overview of the most prominent definitions, basic concepts and applications of the term Web 2.0. In addition to the seven principles outlined by O`Reilly, this article will investigate Anderson’s long tail concept, issues of transparency and the effects of an interconnected user base on E-Business. Later, the focus will shift from the concepts of Web 2.0 towards the social software applications of this new Web era. Blogs, social network sites, wikis, folksonomies and virtual worlds will be explained and their (potential) relevance to E-Business will be outlined. The article closes with a brief discussion about the future research directions of Web 2.0 for successful E-Business.
   
type book chapter (English)
   
keywords Web 2.0, Social Software, Business Models, Blogs, Social Network Sites
   
book title Encyclopedia of E-Business Development and Management in the Global Economy
editor In Lee
date of appearance 2010
publisher IGI Global (Hershey, Pennsylvania)
ISBN 9781615206117
page(s) 1183-1192
citation Fleck, M., von Kaenel, A., & Meckel, M. (2010). Web 2.0 Concepts, Social Software and Business Models. In Lee, I. (Eds.), Encyclopedia of E-Business Development and Management in the Global Economy (pp. 1183-1192). Hershey, Pennsylvania: IGI Global. - ISBN 9781615206117.