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Sex matters: The Effect of Brand Gender on Brand Equity

fulltext etc. no fulltext attached
versione breve
   
tipo Journal paper
   
parole chiave
   
lingua English
kind of paper journal article
data di apparenza 10-2011
giornale Advances in Consumer Research
Editore Association of Consumer Research (Valdosta, Ga)
ISSN 0098-9258
edizione del giornale 2011
numero del giornale 39
pagine 527-527
review double-blind review
   
citation Lieven, T., Herrmann, A., Landwehr, J. R., & van Tilburg, M. (2011). Sex matters: The Effect of Brand Gender on Brand Equity. Advances in Consumer Research, 2011(39), 527-527.