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On the Appropriateness of the Assignment of Human Personality Traits to Brands

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abstract
   
type conference paper (Deutsch)
   
keywords
   
name of conference Thought Leaders In Brand Conference 2011 (Lugano, Schweiz)
date of conference 11-3-2011
title of proceedings A Meeting of the Minds
publisher USI Università della Svizzera italiana (Lugano)
review not reviewed
   
citation Lieven, T., & van Tilburg, M. (2011). On the Appropriateness of the Assignment of Human Personality Traits to Brands. In A Meeting of the Minds. Lugano: USI Università della Svizzera italiana.