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On the Appropriateness of the Assignment of Human Personality Traits to Brands

fulltext etc. no fulltext attached
version abrégée
   
Genre papier de conférence (Deutsch)
   
mot-clé
   
nom de la conférence Thought Leaders In Brand Conference 2011 (Lugano, Schweiz)
date de la conférence 11-3-2011
title of proceedings A Meeting of the Minds
maison d'édition USI Università della Svizzera italiana (Lugano)
Review pas de Review
   
citation Lieven, T., & van Tilburg, M. (2011). On the Appropriateness of the Assignment of Human Personality Traits to Brands. In A Meeting of the Minds. Lugano: USI Università della Svizzera italiana.