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publications

titolo autori / ed. year tipo  
 
Sex Matters: Die positive Wirkung des Marken- und Pro... Miriam Van Tilburg 2014 Journal paper
   
The Effect of Brand Gender on Brand Equity Miriam Van Tilburg 2014 Journal paper
   
Consumer Perception of Brand and Product Gender: An E... Miriam Van Tilburg 2014 dissertazione
   
You Sexy Thing: Product Design as a Source of Product... Miriam Van Tilbu... 2013 presentazione
   
Brand Communication Based on Brand Gender Miriam Van Tilbu... 2012 papier de conférence
   
Same Same but Different: The Moderating Role of Brand... Miriam Van Tilbu... 2012 presentazione
   
Buyer Monitoring by Tipping as an Instrument to Ensur... Miriam Van Tilbu... 2011 papier de conférence
   
Sex matters: The Effect of Brand Gender on Brand Equity Theo Lieven, And... 2011 Journal paper
   
On the Appropriateness of the Assignment of Human Per... Theo Lieven, Mir... 2011 papier de conférence
   
Sex Matters Theo Lieven, Jan... 2011 papier de conférence
   
 
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