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The Applicability of Context-based Multicast : A Shopping Centre Scenario

Thomas Wozniak, Katarina Stanoevska-Slabeva, Diogo Gomes & Hans D. Schotten

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This paper analyzes the applicability of context-based multicast content distribution (CBMCD) on the example of realistic push- and video-based mobile advertising services at a shopping centre. The technical results of the simulation of the service scenario show that CBMCD significantly reduces the number of unicast streams and the total volume of traffic in the network. The results of the financial analysis show that these technical benefits can be translated into considerable financial benefits due to costs savings. Taken together, these results suggest that CBMCD can be an efficient, cost-saving network traffic management approach and the basis for lucrative push services.
   
type conference paper (English)
   
keywords Context Awareness, Multicast Content Delivery, IP Multicast
   
name of conference 3rd Workshop on Economic Traffic Management (ETM) (Amsterdam, The Netherlands)
date of conference 6-9-2010
title of proceedings Incentives, Overlays, and Economic Traffic Control
page(s) 8
volume / edition LNCS 6236
publisher Springer Verlag (Heidelberg)
ISSN 0302-9743
ISBN 978-3-642-15484-3
DOI 10.1007/978-3-642-15485-0_11
review double-blind review
   
citation Wozniak, T., Stanoevska-Slabeva, K., Gomes, D., & Schotten, H. D. (2010). The Applicability of Context-based Multicast: A Shopping Centre Scenario. In Incentives, Overlays, and Economic Traffic Control, LNCS 6236, pp.8. Heidelberg: Springer Verlag, DOI:10.1007/978-3-642-15485-0_11. - ISBN 978-3-642-15484-3.