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Barriers to Online Shopping in Switzerland

Thomas Rudolph, Bert Rosenbloom & Tillmann Wagner

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abstract Despite the collapse of the so-called digital economy, the Internet has developed into an established channel of distribution. Although Internet usage continues to grow at a significant pace, online retail sales of products and services lag behind considerably. This paper focuses on the underlying motivational factors that inhibit consumers from online purchasing, based on a review of current literature and the empirical findings of a survey among Internet users in Switzerland. Four distinct barriers to online shopping that exist between buying and non-buying Internet users were identified. Implications for the marketing management of online shopping channels are derived.
   
type journal paper
   
keywords Online Shopping, Switzerland, Retailing, Barriers, Electronic Commerce
   
language Deutsch
kind of paper journal article
date of appearance 2004
journal Journal of International Consumer Marketing
volume of journal 16
number of issue 3
page(s) 55-74
review blind review
   
citation Rudolph, T., Rosenbloom, B., & Wagner, T. (2004). Barriers to Online Shopping in Switzerland. Journal of International Consumer Marketing, 16(3), 55-74.