University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Scale Development for Consumer Confusion

fulltext etc. no fulltext attached
abstract
   
type conference paper (English)
   
keywords
   
name of conference Association for Consumer Research (ACR)
date of conference 28-9-2005
title of proceedings ACR
review double-blind review
   
citation Schweizer, M., Kotouc, A. J., Wagner, T., & Rudolph, T. (2005). Scale Development for Consumer Confusion. In ACR.