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Scale Development for Consumer Confusion

fulltext etc. no fulltext attached
versione breve
   
tipo papier de conférence (English)
   
parole chiave
   
nome della conferenza Association for Consumer Research (ACR)
data della conferenza 28-9-2005
editore dei proceedings ACR
review double-blind review
   
citation Schweizer, M., Kotouc, A. J., Wagner, T., & Rudolph, T. (2005). Scale Development for Consumer Confusion. In ACR.