University of St.Gallen
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Consumer's Store-Choice Motivations and Retail Differentiation

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abstract
   
type thesis (English)
   
keywords Consumer Behavior, Retailing, Shopping Motivation, Means-End Chain Analysis, Multivariate Statistical Analysis
   
project Consumer Shopping Motivation as a Basis for Retail Differentiation: A Cross-Contextual and Hierarchical Investigation
university Universit├Ąt St. Gallen
evaluator Prof. Dr. Thomas Rudolph; Prof. Dr. Torsten Tomczak
publisher Difo-Druck (Bamberg)
date of appearance 2005
citation Wagner, T. (2005). Consumer's Store-Choice Motivations and Retail Differentiation, Universit├Ąt St. Gallen, Thesis. Bamberg: Difo-Druck.