University of St.Gallen
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Consumer's Store-Choice Motivations and Retail Differentiation

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Genre Dissertation (English)
   
mot-clé Consumer Behavior, Retailing, Shopping Motivation, Means-End Chain Analysis, Multivariate Statistical Analysis
   
Projet Consumer Shopping Motivation as a Basis for Retail Differentiation: A Cross-Contextual and Hierarchical Investigation
university Universität St. Gallen
evaluateur Prof. Dr. Thomas Rudolph; Prof. Dr. Torsten Tomczak
maison d'édition Difo-Druck (Bamberg)
date de sortie de la publication 2005
citation Wagner, T. (2005). Consumer's Store-Choice Motivations and Retail Differentiation, Universität St. Gallen, Thesis. Bamberg: Difo-Druck.