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Barriers to Buying: Online Retailing from the Consumer's Perspective

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abstract This work has focused on underlying motivational factors that prevent Internet users to purchase online. The article reports the research framework of the study, as well as the results of an empirical research work conducted through extensive surveying of Internet users in Switzerland. This paper aims to identify the reasons why users of the Internet hesitate in online shopping. The endeavor is to derive various motivations, distinguishing between individuals that use the Internet without buying online and customers of online retail channels.
   
type conference paper (English)
   
keywords online shopping, e-commerce, strategic retail management, retailing
   
name of conference 11th International Conference on Research in the Distributive Trades (Tilburg University, The Netherlands)
date of conference 27-6-2001
review double-blind review
   
citation Rudolph, T., Busch, S., & Wagner, T. (2001). Barriers to Buying: Online Retailing from the Consumer's Perspective. In .