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Behavioral Targeting - Chancen und Risiken einer neuen Form des Online-Marketing

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abstract
   
type book chapter (Deutsch)
   
keywords
   
book title Web 2.0 - Die nächste Generation Internet
date of appearance 2008
publisher Nomos
page(s) 163-188
citation Schögel, M., & Walter, V. (2008). Behavioral Targeting - Chancen und Risiken einer neuen Form des Online-Marketing. In Web 2.0 - Die nächste Generation Internet (pp. 163-188): Nomos.