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Interaktive Marketingkommunikation


   
type book chapter (Deutsch)
   
keywords
   
book title Interaktives Marketing
editor Christian Belz, Marcus Schögel, Oliver Arndt, Verena Walter
date of appearance 2008
publisher Gabler (Wiesbaden)
ISBN 978-3-8349-0740-0
DOI 10.1007/978-3-8349-9859-0_24
page(s) 337-352
citation Schögel, M., Herhausen, D., & Walter, V. (2008). Interaktive Marketingkommunikation. In Belz, C., Schögel, M., Arndt, O., & Walter, V. (Eds.), Interaktives Marketing (pp. 337-352). Wiesbaden: Gabler, DOI:10.1007/978-3-8349-9859-0_24. - ISBN 978-3-8349-0740-0.