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title  
 
journal paper
Rudolph, T., Böttger, T., & Amgwerd, N. (2013). Inspiration statt Langeweile. Harvard Business Manager, 2013(6), 12-13.
   
Rudolph, T., Böttger, T., & Pfrang, T. (2012). Kundeninspiration als Chance für den Handel. Marketing Review St.Gallen, 29(05/2012), 8-15, DOI:10.1365/s11621-012-0158-x.
   
book
Rudolph, T., Emrich, O., Böttger, T., Essig, E., Metzler, T., Pfrang, T., & Reisinger, M. (2013). Der Schweizer Online-Handel: Internetnutzung Schweiz 2013. St.Gallen: Forschungszentrum für Handelsmanagement. - ISBN 978-3-906057-05-7.
   
Rudolph, T., Emrich, O., & Böttger, T. (2011). Der Schweizer Online-Handel: Internetnutzung Schweiz 2011. St.Gallen: Forschungszentrum für Handelsmanagement. - ISBN 978-3-9523531-2-7.
   
Böttger, T., Müller, R. (Ed.), & Wittmer, A. (Ed.) (2009). Customer Preferences of Very Light Jet Air Taxi Operators. Zurich: Dike. - ISBN 978-3037511770.
   
book chapter
Rudolph, T., Schröder, T., & Böttger, T. (2012). Improving Retailer Profitability with Self-Service Technologies Throughout all Sales Phases - The role of the business model. In European Retail Research (pp. 95-122). Wiesbaden: Gabler, DOI:10.1007/978-3-8349-4237-1_5. - ISBN 978-3-8349-4236-4.
   
Rudolph, T., & Böttger, T. (2012). Gottlieb Duttweiler- Marketing-Genie und Pionier. In Marketeers: Macher, Manager und Magnaten (pp. 67-79). St.Gallen: Thexis. - ISBN 978-3-905819-19-9.
   
conference paper
Rudolph, T., Böttger, T., Pfrang, T., & Evanschitzky, H. (2015). Customer Inspiration: Conceptualization, Scale Development, and Validation. In , pp.20: AMA.
   
Böttger, T., Emrich, O., Lee, L., & Rudolph, T. (2014). Inspirational Personalization: Abstract and Concrete Levels of Personalization. In Proceedings of the Association for Consumer Research (ACR), pp.1-3: ACR.
   
Nagengast, L., Linzmajer, M., Rudolph, T., & Böttger, T. (2014). Inner Value Conflicts: Emotional and Behavioral Consequences of Cross-Border Shopping. In EMAC 2014 European Marketing Academy 43rd annual conference. Paradigm Shifts & Interactions : Conference Proceedings, pp.215. Valencia: European Marketing Academy. - ISBN 978-84-370-9453-3.
   
Pfrang, T., Rudolph, T., & Böttger, T. (2014). Inspire to Delight: the Effects of Customer Inspiration on Consumers' Purchase Decisions. In Paradigm Shifts & Interactions, pp.227. Valencia: European Marketing Academy. - ISBN 978-84-370-9453-3.
   
Nagengast, L., Rudolph, T., & Böttger, T. (2013). Inner Value Conflicts: Emotional and Behavioral Consequences of Cross Border Shopping. In . Duluth, MI: Association for Consumer Research.
   
Rae, A., Böttger, T., & Silvera, D. H. (2013). Sleep Deprivation: the Effect of Sleep Deprivation on Imagery Appeals. In Marketing Communications and Consumer Behavior. France: CERGAM.
   
Rudolph, T., & Böttger, T. (2013). The Effects of Shopping Goal Concreteness on Shoppers’ Behavior and Inspiration in Online Retailing. In European Advances in Consumer Research. Duluth: Association for Consumer Research.
   
Böttger, T., Rudolph, T., & Pfrang, T. (2013). Inspirational communication - The mediating role of customer inspiration in attribute framing. In Lost in Translation: Marketing in an Interconnected World. Brüssel: EMAC European Marketing Academy.
   
Arsena, A., & Böttger, T. (2012). The Effect of Sleep Deprivation on Imagery Appeals. In SCP Proceedings 2013: “Conversations”. New York: Society for Consumer Psychology.
   
Rudolph, T., & Böttger, T. (2012). Customer Inspiration Through Digital Media. In Proceedings der European Marketing Academy Conference.
   
working paper
Rae, A., Böttger, T., & Silvera, D. H. (2013). Sleep Deprivation: The Effect of Sleep Deprivation on Imagery Appeals: manuscript under review at Journal of Business Research.
   
 
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*citation format: APA 5