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title  
 
journal paper
Erz, A., Christensen, B. T., & Tomczak, T. (2012). Easy Like a Sunday Morning: How the Fluency of Analogies Affects Innovation Liking. Advances in Consumer Research, 2012(43), 15.
   
Erz, A., Henkel, S., & Tomczak, T. (2008). Weg vom negativen Branchenimage: Mit Subtyping zur Arbeitgebermarke. Marketing Review St. Gallen, 4.
   
book chapter
Forster, A., Erz, A., & Jenewein, W. (2008). Employer Branding - Ein konzeptioneller Ansatz zur markenorientierten Mitarbeiterführung. In Tomczak, T., Esch, F. R., Kernstock, J., & Herrmann, A. (Eds.), Behavioral Branding - Wie Mitarbeiterverhalten die Marke stärkt (pp. 277-294). Wiesbaden: Gabler Verlag. - ISBN 978-3-8349-0634-2.
   
Erz, A., & Tomczak, T. (2008). Kollaboration im Web 2.0: Chancen für das Behavioral Branding. In Interaktives Marketing (pp. 323-336). Wiesbaden: Gabler.
   
conference paper
Erz, A., Tomczak, T., & Gassmann, O. (2010). Advertising New Products: Exploring the Effects of Information and Product Complexity on Consumers` Responses. In EMAC 2010, pp.5. Brüssel: EMAC European Marketing Association.
   
Mühlmeier, S., Erz, A., Tomczak, T., & Jenewein, W. (2009). Business Strategies of Treacy and Wiersema: The Impact of Marketing Capabilities and Product Life Cycle. In 2009 AMA Winter Educators’ Conference, pp.15. Chicago: American Marketing Association.
   
presentation
Erz, A. (2010). "It´s innovative - I like it!": Exploring Consumers´ Perceptions of Innovativeness, Complexity, and Incongruity in an Advertising Context. Presented at 23rd EMAC Doctoral Colloquium, Copenhagen, Denmark.
   
Erz, A. (2009). What makes an innovation innovative? - The interplay between perceived product attributes and marketing communications. Presented at 22nd EMAC Doctoral Colloquium, Nantes, France.
   
 
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*citation format: APA 5