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Heiko Gebauer

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journal paper
Friedli, T., & Gebauer, H. (2005). Behavioral Implications of the Transition Process from Products to Services. Journal of Business and Industrial Marketing, 20(2), 70-78.
   
Friedli, T., Gebauer, H., & Dietrich, J. (2001). Verrechnung Industrieller Dienstleistungen. Schweizer Maschinenmarkt : Technische Fachzeitschrift(8), 37-41.
   
Bravo-Sanchez, C., Gebauer, H., Zarnekow, R., & Brenner, W. (2005). Produkte aus der IT-Fabrik. Io New Management, 74(6), 14-18.
   
Friedli, T., & Gebauer, H. (2003). Erfolgsfaktoren für ein professionelles Dienstleistungsmanagement in produzierenden Unternehmen. Industrie Management, 19(5), 74-77.
   
Gebauer, H., Fleisch, E., & Friedli, T. (2005). Overcoming the service paradox in manufacturing companies. European Management Journal, 23(1), 14-26.
   
Gebauer, H., & Wang, C. (2006). 从生产者向客户方案提供者的转移. Chinese Journal of Management Science, 14(1), 69-75.
   
Gebauer, H. (2006). Entering the low-end markets: a new strategy for Swiss companies. The Journal of Business Strategy, 27(5), 23-31.
   
Gebauer, H. (2007). Extending the Service Business in China? Experience of Swiss Companies. Singapore Management Review, 29(1), 59-72.
   
Gebauer, H., & Bravo-Sanchez, C. (2007). Unanticipated side effects during the transition from products to services. European Union Review of Organizing(2), 1-26.
   
Gebauer, H., Wang, C., Beckenbauer, B., & Krempl, R. (2007). Business-to-business marketing as a key factor for increasing service revenue in China. Journal of Business & Industrial Marketing, 22(2), 126-137.
   
Gebauer, H., Friedli, T., & Fleisch, E. (2006). Success factors for achieving high service revenues in manufacturing companies. Benchmarking: An international Journal, 13(3), 374-386.
   
Gebauer, H., & Puetz, F. (2007). The impact of service offerings on service-related performance outcomes. International Journal of Services Technology and Management, 8(2/3), 123-138.
   
Gebauer, H., & Fleisch, E. (2007). An investigation of the relationship between behavioral processes, motivation, investments in the service business and service revenue. Industrial Marketing Management, 36(4), 337 – 348.
   
Gebauer, H. (2007). The logic for increasing service revenue in product manufacturing companies. International Journal of Services and Operations Management, 3(4), 394 - 410.
   
Gebauer, H., & Fleisch, E. (2007). Managing sustainable service improvements in manufacturing companies. Kybernetes: the international journal of systems & cybernetics, 36(5/6), 583-595.
   
Gebauer, H. (2007). An Investigation of Antecedents for the Development of Customer Support Services in Manufacturing Companies. Journal of Business-to-Business Marketing, 14(3), 59-96.
   
Gebauer, H., & von Zedtwitz, M. (2007). Differences in orientations between Western European and Chinese service organizations. Asia Pacific Journal of Marketing and Logistics, 19(4), 363-379.
   
Gebauer, H., & Wang, C. (2007). 制造企业服务业务开发中认知及行为因素研究. Industrial Technology & Economy, 26(9), 59-63.
   
Gebauer, H., Krempl, R., & Fleisch, E. (2008). Exploring the Effect of Cognitive Bias on Customer Support Services. Creativity and Innovation Management, 17(1), 58-70.
   
Gebauer, H., Krempl, R., & Fleisch, E. (2008). Service development in traditional product manufacturing companies. European Journal of Innovation Management, 11(2), 219-240.
   
Gebauer, H. (2008). Robust management policies for positioning pharmacies as healthcare service providers. European Management Journal, 26(3), 175-187.
   
Gebauer, H., Puetz, F., Seite, F., & Schönsleben, P. (2008). The impact of Chinese culture on the service contribution in European manufacturing companies. Int. J. Chinese Culture and Management, 1(3), 289–301.
   
Gebauer, H., Krempl, R., Fleisch, E., & Friedli, T. (2008). Innovation of product-related services. Managing Service Quality, 18(4), 387 - 404.
   
Gebauer, H., Wang, C., Lin, J., Puetz, F., & Fischer, T. (2008). Exploring Maintenance Strategies in Chinese Product-Manufacturing Companies. Management Research News.
   
Gebauer, H., Puetz, F., Fischer, T., Wang, C., & Lin, J. (2008). Exploring maintenance strategies in Chinese product manufacturing companies. Management Research News, 31(12), 941 - 950.
   
Gebauer, H. (2008). Antecedents for the transition from products to services. Journal of Applied Management and Entrepreneurship, 13(3), 4-19.
   
Gebauer, H. (2009). An attention-based view on service orientation in the business strategy of manufacturing companies. Journal of Managerial Psychology, 24(1), 79-98.
   
Gebauer, H., Kickuth, M., & Friedli, T. (2009). Lean management practices in the pharmaceutical industry. Int. J. Services and Operations Management, 5(4), 463-485.
   
Gebauer, H., & Puetz, F. (2009). Organisational structures for the service business in product-oriented companies. Int. J. Services Technology and Management, 11(1), 64-81.
   
Gebauer, H., Fischer, T., & Fleisch, E. (2009). Management Policies of Swiss Product Manufacturing Companies: Critical Factors for International Competition: (Part 1). Business Strategy Series, 10(3), 111-120.
   
Gebauer, H., Fischer, T., & Fleisch, E. (2009). Management Policies of Swiss Product Manufacturing Companies: Critical Factors for International Competition: (Part 2). Business Strategy Series, 10(3), 121-128.
   
Gebauer, H., Puetz, F., Fischer, T., & Fleisch, E. (2009). Service orientation of organizational structures. Journal of Relationship Marketing, 8(2), 103-126, DOI:10.1080/15332660902876687.
   
Gebauer, H., & Fischer, T. (2009). Exploring service needs in the Chinese manufacturing industry. Chinese Management Studies, 3(2), 143-154.
   
Bjurklo, M., Edvardsson, B., & Gebauer, H. (2009). The Role of Competence in Initiating the Transition from Products to Service. Managing Service Quality, 19(5), 493-510.
   
Gebauer, H., Fischer, T., & Fleisch, E. (2009). Entering the Chinese mid-market segment: key to long-term success?. Strategy & Leadership(5), 31-39.
   
Wang, C., Gebauer, H., & Sun, L. (2009). 基于供应链管理的制造企业服务管理体系的建构: Build up of Service Management Strategy System of Manufacturing Company Based on Supply Chain Management. JOURNAL OF CHANGCHUN UNIVERSITY OF SCIENCE AND TECHNOLOGY, 21(1), 1-10.
   
Fischer, T., Gebauer, H., & Fleisch, E. (2010). Organisationale Fähigkeiten für Dienstleistungsstrategien. Marketing Review St. Gallen, 2010(Heft 1), 40-47.
   
Gebauer, H., Edvardsson, B., Gustafsson, A., & Witell, L. (2010). Match or mismatch: Strategy-structure configurations in the service business of manufacturing companies. Journal of Service Research, 13(2), 198-215.
   
Gebauer, H., Edvardsson, B., & Bjurklo, M. (2010). The impact of service orientation in corporate culture on business performance in manufacturing companies. Journal of Service Management, 21(2), 237-259, DOI:10.1108/09564231011039303.
   
Gebauer, H., Fischer, T., & Fleisch, E. (2010). Exploring the interrelationship among patterns of service strategy changes and organizational design elements. Journal of Service Management, 21(1), 103-129, DOI:10.1108/09564231011025137.
   
Gebauer, H., Paiola, M., & Edvardsson, B. (2010). Service Business Development in small and medium capital goods manufacturing companies. Managing Service Quality, 20(2), 123-139, DOI:10.1108/09604521011027561.
   
Gebauer, H. (2011). Global approaches to the service business in manufacturing companies. Journal of Business & Industrial Marketing, 26(7), 472-483, DOI:10.1108/08858621111162271.
   
Gebauer, H. (2009). Innovation of healthcare services in pharmacies. International Journal of Behavioural and Healthcare Research, 1(4), 427-444, DOI:10.1504/IJBHR.2009.032159.
   
Gebauer, H. (2010). Service business in manufacturing companies - Identifying misconceptions and directing further research. The Journal of Applied Management and Entrepreneurship, 15(3), 50-61.
   
Fischer, T., Gebauer, H., Gregory, M., Ren, G., & Fleisch, E. (2010). Exploitation or exploration in service business development?: Insights from a dynamic capabilities perspective. Journal of Service Management, 21(5), 591-624, DOI:10.1108/09564231011079066.
   
Gebauer, H., Gustafsson, A., & Witell, L. (2011). Competitive advantage through service differentiation by manufacturing companies. Journal of Business Research, 64(12), 1270-1280, DOI:10.1016/j.jbusres.2011.01.015.
   
von Watzdorf, S., Gebauer, H., Staake, T., & Fleisch, E. (2011). Extending the Scope of Services in the Insurance Industry. International Journal of Bank Marketing, 2011(2011), 1-27.
   
book
Schuh, G., Friedli, T., & Gebauer, H. (2004). Fit for Service: Industrie als Dienstleister. München: Hanser Verlag. - ISBN 3-446-22665-6.
   
Friedli, T., Fleisch, E., Jaeger, F., & Gebauer, H. (2007). Industriestandort Schweiz - Gegenwart und Zukunft der Schweizer Industrie. Bern: Haupt. - ISBN 978-3-258-07181-7.
   
Fischer, T., Gebauer, H., & Fleisch, E. (2012). Service Business Development: Strategies for Value Creation in Manufacturing Firms. Cambridge, UK: Cambridge University Press. - ISBN 978-1-107-02245-4 (Hardback).
   
book chapter
Gebauer, H., Beckenbauer, B., & Fleisch, E. (2004). How to innovate customer support services in manufacturing firms?. In Edvardsson, B., Gustafsson, A., Brown, S., & Johnston, R. (Eds.), Service Excellence in Management: Interdisciplinary Contributions (pp. 397-406). Karlstad: Karlstad University Press.
   
Krempl, R., Gebauer, H., & Fleisch, E. (2007). Service development in product-oriented companies: how to innovate product-related services. In QUIS 10: managing magical services: proceedings of a conference held in Orlando, Florida, USA, June 14-17, 2007 (pp. 203-211). Orlando: University of Central Florida, Rosen College of Hospitality Management. - ISBN 9780615144139.
   
Puetz, F., Gebauer, H., & Fleisch, E. (2007). How to organize your service business: integrated or separated?. In Managing Magical Services (pp. 302-311): The Rosen College of Hospitality Management.
   
Gebauer, H. (2007). An investigation of antecedents for the transition from products to services. In Managing Magical Services (pp. 134-143): University of Central Florida.
   
Gebauer, H., Krempl, R., & Fleisch, E. (2007). Erfolgsfaktoren der Dienstleistungsentwicklung in technologieorientierten Unternehmen. In Marxt, C. (Eds.), Business Excellence in technologieorientierten Unternehmen (pp. 119-129). Berlin: Springer. - ISBN 978-3-540-73880-0.
   
Fischer, T., Gebauer, H., & Fleisch, E. (2008). Success factors for product and service strategy configurations in manufacturing companies. In New horizons for the role and production of services (pp. 32-33). Stuttgart: Mediendienstleistungen des Fraunhofer Informationszentrum IRB.
   
Gebauer, H. (2009). Service business in manufacturing companies - Identifying misconceptions and directing further research. In Quis 11 - Moving forward with service quality (pp. 130-139). Wolfsburg: Ingolstadt School of Management. - ISBN 978-3-00-027342-1.
   
Fischer, T., Gebauer, H., & Fleisch, E. (2009). Exploring value (co-)creation strategies in product-oriented companies from a service-dominant perspective. In QUIS 11 - Moving Forward With Service Quality (pp. 105-107): Ingolstadt School of Management. - ISBN 978-3-00-027342-1.
   
Fischer, T., Gebauer, H., Gustafsson, A., & Witell, L. (2009). Managerial recommendations for service innovations in different product-service systems. In Introduction to Product/Service-System Design (pp. 237-260): Springer.
   
conference paper
Gebauer, H. (2003). Transitioning from Product Manufacturers to Service Providers Based-on sustainable Service Improvements. In .
   
Gebauer, H. (2003). Applying Systems Thinking to the Transition from Product Manufacturers into Service Providers. In .
   
Gebauer, H. (2003). Simulation-based approach to understanding the dynamics of the transition from product manufacturer into service provider. In .
   
Gebauer, H. (2003). Simulating the transition from product manufacturer into service provider. In .
   
Gebauer, H., & Rogelio, O. (2004). Determinants of sucessful development of service offerings by product manufacturers. In .
   
Bravo-Sanchez, C., Gebauer, H., & Fleisch, E. (2007). Exploring success factors for the development of incremental and innovative new IT services. In , pp.121-124. Florida: University of Central Florida, Rosen College of Hospitality Management.
   
Puetz, F., Fischer, T., Wuttke, S., Gebauer, H., & Jones, L. (2007). Developing a gaming tool for improving service-related performance outcomes. In .
   
Puetz, F., & Gebauer, H. (2007). How to organize your service business: Integrated or separated?. In .
   
Fischer, T., Gebauer, H., & Fleisch, E. (2008). Linking customer value drivers to product and service strategy configurations in product-manufacturing companies. In .
   
Puetz, F., Gebauer, H., & Fleisch, E. (2008). Transition to Service - When organizational structures limit your service success. In .
   
Puetz, F., Gebauer, H., & Fleisch, E. (2008). Organizational Design of International Service Business: How companies setup structures for worldwide success in service business. In New horizons for the role and production of services, pp.151. Stuttgart: Mediendienstleistungen des Frauenhofer Informationszentrum IRB. - ISBN 978-3-8167-7786-1.
   
Gebauer, H., Fischer, T., & Fleisch, E. (2008). Patterns of service strategy changes in manufacturing companies. In .
   
Gebauer, H., & Kowalkowski, C. (2009). Customer-focused and service-focused orientation in organizational structures. In , pp.10. Bingley: Emerald.
   
Paiola, M., Gebauer, H., & Edvardsson, B. (2009). Service infusion in manufacturing: the case of small and medium enterprises. In .
   
Fischer, T., Gebauer, H., & Fleisch, E. (2009). Exploring value (co-)creation strategies in product-oriented companies from a service-dominant perspective. In , pp.1.
   
Gebauer, H., Johnson, M., & Enquist, B. (2009). Enriching the Service-Dominant logic from a Value-in-Context perspective. In , pp.1: Frontiers in Services.
   
Johnson, M., Gebauer, H., & Enquist, B. (2010). Value creation in public transit services. In , pp.1-20: IAE Aix-en-Provence.
   
Andreassen, T. W., Gustafsson, A., & Gebauer, H. (2010). Co-production: A fair-weather syndrome?. In Marketing, Strategy, Economics, Operations & Human Resources, pp.1-20: IAE Aix-en-Provence.
   
von Watzdorf, S., Staake, T., & Gebauer, H. (2010). Extending the scope of services in the insurance industry. In , pp.13. Chicago: American Marketing Association.
   
Paiola, M., Gebauer, H., & Edvardsson, B. (2010). Capability perspective on service business development in small and medium suppliers. In , pp.20. Chicago: AMA American Marketing Association.
   
Gebauer, H., Johnson, M., & Enquist, B. (2010). A capability perspective at the formation of value networks in public transit services. In , pp.20. Chicago: AMA American Marketing Association.
   
Paiola, M., Saccani, N., & Gebauer, H. (2010). The Servitization of Manufacturing Firms: Four strategic approaches. In Managing Operations in Service Economies, pp.5. Brüssel: EurOMA Operations Management Association.
   
Gebauer, H., Enquist, B., & Johnson, M. (2010). Application of social construction on value creation in public transit services. In Service imperatives in the new economy, pp.12. Mauritius: Faculty of Law and Management.
   
working report
Gebauer, H., Beckenbauer, B., & Hildenbrand, K. (2004). Die Erfolgsgeschichte Proservice geht weiter: Arbeitsbericht. Arbeitspapier. St. Gallen: ITEM-HSG.
   
Fleisch, E., Geginat, J., Gebauer, H., Löser, B., & Beckenbauer, B. (2004). Verlagern oder nicht? - Die Zukunft der produzierenden Industrie in der Schweiz: Arbeitsbericht. Roland Berger Strategy Consultants / ITEM-HSG: Zürich / St. Gallen.
   
Gebauer, H., Abramavicius, S., & Fischer, T. (2008). Swiss industrial companies in the Baltic States: ITEM-HSG.
   
Gebauer, H. (2005). Wachstum durch Dienstleistungen: Swissmem.
   
article
Gebauer, H., & Fleisch, E. (2005). Verlagern oder nicht? Die Zukunft der Schweizer Industrie. Die Volkswirtschaft, 2005(9).
   
Löser, B., Friedli, T., & Gebauer, H. (2005). Produzieren aus der Pole Position. io New Management(3-2005), 10-14.
   
Gebauer, H., & Fleisch, E. (2005). Energienahe Dienstleistungen - Mit Systematik zum Erfolg. Service today, 29-33.
   
Hildenbrand, K., Gebauer, H., & Fleisch, E. (2004). Von der Industriefirma zum Dienstleistungsprofi. io New Management, 9(73), 10-15.
   
Beckenbauer, B., Gebauer, H., & Fleisch, E. (2004). Integrierte Produkt- und Dienstleistungsentwicklung in der produzierenden Industrie. Service Today, 11-15.
   
Hildenbrand, K., Gebauer, H., & Fleisch, E. (2004). Strategisches Dienstleistungsmanagement zur Bestimmung des Umfangs an produktbezogenen Dienstleistungen. Industrie Management(5), 17-20.
   
Gebauer, H. (2004). Mit Systematik erfolgreich Dienstleistungen managen. Werkstatt & Betrieb, 9, 98-101.
   
Gebauer, H., Hildenbrand, K., & Fleisch, E. (2006). Servicestrategie für die Industrie. Harvard Business Manager, Mai, 47-55.
   
Krempl, R., & Gebauer, H. (2007). Innovative Services sind gefragt. IO New Management, 10(75), 10-13.
   
Schnetzler, M., Gebauer, H., & Ammann, P. A. (2007). Dienstleistungen auf das Kernprodukt abstimmen. IO New Management, 10(75), 26-35.
   
Gebauer, H. (2006). Stets zu Diensten. Industriemagazin, 24-28.
   
Gebauer, H., Fischer, T., & Puetz, F. (2007). Service business in China. The Bridge - Journal of SwissCham China, 8.
   
Gebauer, H., Fischer, T., Puetz, F., & Fleisch, E. (2007). Internationale Konzerne müssen umdenken im chinesischen Markt. IO New Management, 10, 41-44.
   
Gebauer, H., Bravo-Sanchez, C., & Niederkorn, S. (2006). Wachstum als Treiber für den Schritt ins Ausland. IO New Management, Nr. 1-2, 41-44.
   
 
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*citation format: APA 5