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journal paper
Keller, J., & Reinecke, S. (2007). Strategisches Kundenwertcontrolling - Eine konzeptionelle und empirische Studie zum Kundenwertmanagement. Controlling & Management (ZfCM), 51(Sonderheft 2), 83-88.
   
Hollenbeck, C., Zinkhan, G., & Keller, J. (2006). Generating Intrinsic Customer Value: Examples from Wal-Mart. THEXIS, 3, 16-20.
   
book chapter
Bachem, C., Keller, J., & Reinecke, S. (2008). Kennzahlengestützte Steuerung digitaler Kommunikation - Die Web Excellence Scorecard. In Interaktives Marketing. Neue Wege zum Dialog mit Kunden (pp. 275-286). Wiesbaden: Gabler.
   
Keller, J. (2007). Lifestyle-Medien und Implikationen für die Unternehmenspraxis. In Innovation Driven Marketing (pp. 271-276). Wiesbaden: Gabler. - ISBN 978-3-8349-0282-5.
   
Diller, H., Metz, R., & Keller, J. (2006). Messung der Effizienz von Verkaufsniederlassungen. In Marketingeffizienz: Messung und Steuerung mit der Data Envelopment Analysis (pp. 109-124): Vahlen.
   
Keller, J., & Reinecke, S. (2006). Strategisches Kundenwert-Controlling. In Handbuch Marketingcontrolling (pp. 253-282). Wiesbaden: Gabler. - ISBN 978-3-409-14286-1.
   
conference paper
Keller, J. (2010). Managing Across Substitute Categories. In The Six Senses: The essentials of marketing. Brüssel: EMAC European Marketing Academy.
   
Keller, J., & Pauwels, K. (2010). Managing Across Substitute Categories: How to Allocate Marketing Resources under Changing Competitive Intensity?. In Marketing Science 2010. Hanover: INFORMS.
   
Keller, J., & Pauwels, K. (2009). Managing across substitute categories: How to allocate marketing resources under changing competitive intensity?. In , pp.2.
   
Keller, J., & Reinecke, S. (2008). Structural dynamics of competition and its effects on long-term customer profitability. In , pp.-: -.
   
Keller, J., Schulten, M., Reinecke, S., & Schögel, M. (2007). Optimal Channel Introduction Strategies by Incorporating Volatility in the Decision Basis. In .
   
working paper
Keller, J., & Reinecke, S. (2007). Role of Customer Equity Metrics within Strategic Decisions: -.
   
Keller, J., Schulten, M., Schögel, M., & Reinecke, S. (2007). The Impact of Competitive Environment on Channel Introduction Decision: Considerations From a Real Options Perspective: -.
   
 
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*citation format: APA 5