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Information sources for travel decisions - towards a source process model

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abstract This paper contributes to the study of information sourcing behavior in the travel decision process. It focuses on the differences between information sourcing before and after a definite trip decision (characterized either by an irreversible choice with regard to destination or by a legal contract such as a reservation or purchase of one or multiple elements of a trip). The study identifies typical patterns of information search behavior for different travel types, grouped by means of clusters along two stages of the information sourcing process, thus forming paths of information sourcing. The data is representative for the case of Switzerland, serving as a model for a well developed travel market. Descriptors such as type of trip, degree of packaging, choice of destination, and choice of accommodation showed significant explanatory power, while socio-demographic variables proved to be of less value. The results give industry the possibility of improving information distribution systems throughout the travel decision process. Key words: Information sourcing, consumer behavior, market segmentation, ser-vice chain, buying process.
   
type journal paper
   
keywords information sourcing, consumer behaviour, market segmentation, service chain, buying process
   
language Deutsch
kind of paper journal article
date of appearance 2004
journal Journal of Travel Research
publisher Sage (London)
ISSN 0047-2875
ISSN (online) 1552-6763
volume of journal 42
number of issue 4
page(s) 357-371
review double-blind review
   
citation Bieger, T., & Laesser, C. (2004). Information sources for travel decisions - towards a source process model. Journal of Travel Research, 42(4), 357-371.