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Implementing Destination Structures: Experiences with Swiss Cases

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abstract The article presents – on the base of real cases – experiences transforming „traditional“ tourist institutions to destination management organisations. Key issues consist of the creation and marketing of new products, the creation and financing of new marketing structures, the conception and realisation of cooperations and last but not least managing the change process. The conclusions show the following: a number of basic conditions need to be fulfilled to form a destination, there is no master-destination suitable to be copied, the kind of financing marketing structures dependes very much on the intensity of tourism in a destination, the success of cooperations depends mainly on the outcome of the tradeoff benefit – transaction costs, management of change in destinations can be characterized as a process of organisational development rather than business reingeneering
   
type journal paper
   
keywords
   
language Deutsch
kind of paper journal article
date of appearance 1999
journal Turizam
ISSN 0494-2639
volume of journal 47
number of issue 3
page(s) 185-280
review double-blind review
   
citation Laesser, C. (1999). Implementing Destination Structures: Experiences with Swiss Cases. Turizam, 47(3), 185-280.