University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Information Sourcing by Swiss Travellers: A Market Segmentation Approach

abstract In this paper a market segmentation on the basis of information collection is presented. The study illustrates the important role of information in tourism. A successful strategy consists in providing convenience and in building up a relationship of trust between the tourist company and the tourist. Thus convenience is determined by quality of admission, availability of information and a customer-tailored presentation of information contents. A reliable source of information is not only provided by private relations (friends and relatives) but more and more by employees of travel agencies, tourist information and companies. One key goal of each information strategy lies in an optimal matching between human-oriented and technical-oriented sources of information.
   
type journal paper
   
keywords
   
language Deutsch
kind of paper journal article
date of appearance 2000
journal Tourism Analysis
publisher Cognizant Communication Corp. (New York, NY)
ISSN 1083-5423
volume of journal 5
number of issue 2-4
page(s) 125-131
review not reviewed
   
citation Laesser, C., & Bieger, T. (2000). Information Sourcing by Swiss Travellers: A Market Segmentation Approach. Tourism Analysis, 5(2-4), 125-131.