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Self-congruity theory : To what extent does it hold in tourism?

Philipp Boksberger, Sara Dolnicar, Christian Laesser & Melanie Randle

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abstract This paper investigates: (1) if, and to what extent, self-congruity theory is applicable in tourism, (2) to what extent travel and person characteristics explain the degree of self-congruity, and (3) how the operationalization of self-congruity affects the conclusions about whether self-congruity holds in tourism. Results derived from a large-scale study of Swiss travellers indicate that conclusions depend heavily on how self-congruity is measured. Using a relatively strict measure, more than half the trips under study can be classified as self-congruent. However, travel and socio-demographic characteristics are very limited in their ability to explain when self-congruity occurs.
   
type journal paper
   
keywords self-congruity, destination choice, personality, tourism.
   
project Travel Market Switzerland
language English
kind of paper journal article
date of appearance 12-7-2011
journal Journal of Travel Research
publisher Sage Publishing (Thousand Oaks)
ISSN 0047-2875
ISSN (online) 1552-6763
DOI 10.1177/0047287510368164
volume of journal 50
number of issue 4
page(s) 454-464
review double-blind review
   
citation Boksberger, P., Dolnicar, S., Laesser, C., & Randle, M. (2011). Self-congruity theory: To what extent does it hold in tourism?. Journal of Travel Research, 50(4), 454-464, DOI:10.1177/0047287510368164.