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Impulse purchasing in tourism - learnings from a study in a matured market

Christian Laesser & Sara Dolnicar

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abstract Existing literature suggests that information search and planning always precede travel activity. This constrasts with our understanding of purchasing behaviour in other contexts where a significant amount of non-planned, impulse purchasing occurs. We propose that impulse purchasing also occurs in tourism. Results from an empirical study show that impulse purchasing does occur in tourism and is specifically associated with shorter trips, a small number of travel companions, specific travel motivations, and familiarity with the destination.
   
type journal paper
   
keywords impulse purchase; planned purchase; travel planning tourism services
   
language English
kind of paper journal article
date of appearance 8-2012
journal Anatolia
publisher Routledge Taylor & Francis Group (Oxfordshire UK)
ISSN 1303-2917
ISSN (online) 2156-6909
DOI 10.1080/13032917.2012.688409
volume of journal 23
number of issue 02/2012
page(s) 268-286
review not reviewed
   
citation Laesser, C., & Dolnicar, S. (2012). Impulse purchasing in tourism - learnings from a study in a matured market. Anatolia, 23(02/2012), 268-286, DOI:10.1080/13032917.2012.688409.