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Multidimensional analysis of perceived risk in commercial air travel

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abstract This study attempts to assess the role of perceived risk in air passenger behaviour. A survey of 889 respondents is used to investigate a multidimensional concept of perceived risk and to analyse the differences between socio-demographic characteristics regarding passengers’ risk assessment. The results indicate that financial risk and temporal risk are the most important in the context of commercial air travel. All perceived risk dimensions differ according gender, age, cultural background, income, previous experience, and reason for travelling.
   
type journal paper
   
keywords Consumer behaviour, Perceived risk, Commercial air travel
   
language English
kind of paper journal article
date of appearance 1-3-2007
journal Journal of Air Transport Management
publisher Elsevier (Amsterdam)
ISSN 0969-6997
ISSN (online) 1873-2089
DOI 10.1016/j.jairtraman.2006.10.003
volume of journal 13
number of issue 2
page(s) 90-96
review double-blind review
   
citation Boksberger, P., Bieger, T., & Laesser, C. (2007). Multidimensional analysis of perceived risk in commercial air travel. Journal of Air Transport Management, 13(2), 90-96, DOI:10.1016/j.jairtraman.2006.10.003.