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Solo travel: Explorative insights from a mature market (Switzerland)

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abstract This study examines solo travel, and offers (1) a conceptual framework of solo travelers, (2) a profile of these types of travelers (by socio-demographic characteristics), and (3) a profile of travels (by specific descriptors). The data for this study stem from a comprehensive survey of Swiss travel behavior conducted 2004 by the University of St. Gallen (Switzerland).
The conceptual model is derived from transportation research. It proposes an a priori segmentation of four types of solo travel, delineated on the combination of the (1) departure status (a single, one-person household, compared to a collective, multi-persons household) and (2) arrival status (solo travel, compared to group travel), thus creating a two-by-two matrix with four segments overall.
Solo travelers basically either tend to foster an existing social network or try to nurse their curiosity and at the same time look for new social contacts. The results of the profiling further reveal significant differences between the solo travel groups, as well as towards a control group incorporating all other travel. They include income, profession, and age, as well as familiarity with the destination, choice of type of accommodation, expenditures and various types of trips. However, no significant differences can be reported with regard to the choice of destination.
   
type journal paper
   
keywords Solo travel, consumer behavior, market segmentation, travel profile
   
project Travel Market Switzerland
language English
kind of paper journal article
date of appearance 1-6-2009
journal Journal of Vacation Marketing
publisher Sage (Thousand Oaks, California, USA)
volume of journal 15
number of issue 3
page(s) 217-227
review double-blind review
   
citation Laesser, C., Beritelli, P., & Bieger, T. (2009). Solo travel: Explorative insights from a mature market (Switzerland). Journal of Vacation Marketing, 15(3), 217-227.