|fulltext etc.||no fulltext attached|
This study examines solo travel, and offers (1) a conceptual
framework of solo travelers, (2) a profile of these types of
travelers (by socio-demographic characteristics), and (3) a profile
of travels (by specific descriptors). The data for this study stem
from a comprehensive survey of Swiss travel behavior conducted 2004
by the University of St. Gallen (Switzerland).
The conceptual model is derived from transportation research. It proposes an a priori segmentation of four types of solo travel, delineated on the combination of the (1) departure status (a single, one-person household, compared to a collective, multi-persons household) and (2) arrival status (solo travel, compared to group travel), thus creating a two-by-two matrix with four segments overall.
Solo travelers basically either tend to foster an existing social network or try to nurse their curiosity and at the same time look for new social contacts. The results of the profiling further reveal significant differences between the solo travel groups, as well as towards a control group incorporating all other travel. They include income, profession, and age, as well as familiarity with the destination, choice of type of accommodation, expenditures and various types of trips. However, no significant differences can be reported with regard to the choice of destination.
Solo travel, consumer behavior, market segmentation, travel profile
|project||Travel Market Switzerland|
|kind of paper||journal article|
|date of appearance||1-6-2009|
|journal||Journal of Vacation Marketing|
|publisher||Sage (Thousand Oaks, California, USA)|
|volume of journal||15|
|number of issue||3|
|citation||Laesser, C., Beritelli, P., & Bieger, T. (2009). Solo travel: Explorative insights from a mature market (Switzerland). Journal of Vacation Marketing, 15(3), 217-227.|