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Segmentation of the senior travel market by the means of travel motivations

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abstract The article reports on the segmentation of Swiss senior travellers on the basis of their travel motivation. Switzerland is considered a mature market which is why this country serves as a role model for future travel behaviour. In contrast to previous studies, which identified up to six clusters, the results reveal that in the case analysed there are three clusters. Two of them partially represent a life cycle concept: TIME HONOURED BON VIVANTS (phase 1; towards the end of a professional life), and GRIZZLED EXPLORERS (phase 2; from the start of a retired life). These two segments are complemented by RETRO TRAVELLERS, which incorporate many characteristics of the previous two but differentiate themselves in terms of education as well as professional positions.
   
type journal paper
   
keywords segmentation • senior travel market • travel motivation
   
language English
kind of paper journal article
date of appearance 31-10-2009
journal Journal of Vacation Marketing
publisher Sage (Thousand Oaks)
volume of journal 15
number of issue 4
page(s) 311-322
review double-blind review
   
citation Laesser, C., & Boksberger, P. (2009). Segmentation of the senior travel market by the means of travel motivations. Journal of Vacation Marketing, 15(4), 311-322.