University of St.Gallen
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Modeling Customer Value in the Financial Services Industry

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abstract
   
type conference paper (English)
   
keywords
   
name of conference American Marketing Association (AMA) Services Special Interest Group (SERVSIG)
date of conference 4-6-2005
review not reviewed
   
citation Maas, P., Graf, A., & Kaeslin, B. (2005). Modeling Customer Value in the Financial Services Industry. In .