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Dynamics of Customer Value: How does the financial crisis influence value perceptions of customers?

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abstract
   
type conference paper (English)
   
keywords
   
name of conference QUIS 11 (Wolfsburg)
date of conference 11-6-2009
title of proceedings Moving forward with Service Quality
page(s) 31
publisher Ingolstadt School of Management
ISBN 978-3-00-027342-1
review double-blind review
   
citation Maas, P., & Bühler, P. (2009). Dynamics of Customer Value: How does the financial crisis influence value perceptions of customers?. In Moving forward with Service Quality, pp.31: Ingolstadt School of Management. - ISBN 978-3-00-027342-1.