University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Antecedents and Consequences of Effective Market Segmentation Strategies: An Explorative Case Study

Daniel Schulze-Lammers & Peter Maas

fulltext etc. no fulltext attached
abstract
   
type conference paper (English)
   
keywords
   
name of conference Academy of Marketing Annual Conference (Leeds UK)
date of conference 7-7-2009
title of proceedings Putting Marketing in its Place
page(s) 181
publisher University of Leeds (Leeds)
ISBN 978 0 956009968
review double-blind review
   
citation Schulze-Lammers, D., & Maas, P. (2009). Antecedents and Consequences of Effective Market Segmentation Strategies: An Explorative Case Study. In Putting Marketing in its Place, pp.181. Leeds: University of Leeds. - ISBN 978 0 956009968.