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The Effectiveness of Segmentation Strategies: A Dynamic Capabilities Framework

Peter Maas & Daniel Schulze-Lammers

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abstract
   
type conference paper (English)
   
keywords
   
name of conference Strategic Management Society Annual Conference (Washington D.C.)
date of conference 13-10-2009
title of proceedings Strategies in an uncertain world
page(s) 67
publisher SMS (Chicago IL)
review double-blind review
   
citation Maas, P., & Schulze-Lammers, D. (2009). The Effectiveness of Segmentation Strategies: A Dynamic Capabilities Framework. In Strategies in an uncertain world, pp.67. Chicago IL: SMS.