University of St.Gallen
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Success of Market-Orientation: Customer Value Perception and Company Value Creation

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abstract
   
type conference paper (English)
   
keywords
   
name of conference 2009 AMS Annual Conference (Baltimore)
date of conference 20-5-2009
review double-blind review
   
citation Bodderas, M., & Maas, P. (2009). Success of Market-Orientation: Customer Value Perception and Company Value Creation. In .