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Customer Value in Versicherungswirtschaft und Financial Services

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type book chapter (Deutsch)
   
keywords
   
book title Customer Value
editor Christian Belz, Thomas Bieger
date of appearance 2006
publisher mi-Fachverl. Redline (Landsberg am Lech)
volume / edition 2., aktualis. Aufl.
ISBN 3636030817
page(s) 624-660
citation Haller, M., Maas, P., & Ackermann, W. (2006). Customer Value in Versicherungswirtschaft und Financial Services. In Belz, C., & Bieger, T. (Eds.), Customer Value (pp. 624-660). Landsberg am Lech: mi-Fachverl. Redline. - ISBN 3636030817.