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Mood Influence on the Valuation of Multiple Gains and Losses

Andreas Herrmann, Dorothea Schaffner, D. Maheswaran & P. Mathur

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abstract
   
type conference paper (English)
   
keywords
   
name of conference Proceedings of the Annual Conference of the Association of Consumer Research (Milan, Italy)
date of conference 25-10-2007
review not reviewed
   
citation Herrmann, A., Schaffner, D., Maheswaran, D., & Mathur, P. (2007). Mood Influence on the Valuation of Multiple Gains and Losses. In .