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title  
 
journal paper
van Tilburg, M. (2014). Sex Matters: Die positive Wirkung des Marken- und Produktgeschlechts. Marketing Review St. Gallen, 31(1), 94-105, DOI:10.1365/s11621-014-0324-4.
   
van Tilburg, M. (2014). The Effect of Brand Gender on Brand Equity. Psychology and Marketing(in press), in press.
   
Lieven, T., Herrmann, A., Landwehr, J. R., & van Tilburg, M. (2011). Sex matters: The Effect of Brand Gender on Brand Equity. Advances in Consumer Research, 2011(39), 527-527.
   
thesis
van Tilburg, M. (2014). Consumer Perception of Brand and Product Gender: An Empirical Investigation of the Effects on Consumer Response and Behavior.
   
conference paper
van Tilburg, M., & Lieven, T. (2012). Brand Communication Based on Brand Gender. In Marketing to Citizens: Going beyond Customers and Consumers, 1. Auflage 2012. Brüssel: EMAC. - ISBN 978-989-732-004-0.
   
van Tilburg, M., Lieven, T., & Tomczak, T. (2011). Buyer Monitoring by Tipping as an Instrument to Ensure Service Quality. In The Day After - Inspiration, Innovation, Implementation. Brüssel: European Marketing Academy.
   
Lieven, T., & van Tilburg, M. (2011). On the Appropriateness of the Assignment of Human Personality Traits to Brands. In A Meeting of the Minds. Lugano: USI Università della Svizzera italiana.
   
Lieven, T., Landwehr, J. R., & van Tilburg, M. (2011). Sex Matters: How Employees’ On-Brand Behavior Follows Brand Gender. In Marketing Theory and Applications, AMA Educators Proceedings Volume 22. New York: Curran Associates. - ISBN 978-1-61839-064-6.
   
presentation
van Tilburg, M., Lieven, T., & Herrmann, A. (2013). You Sexy Thing: Product Design as a Source of Product Gender and Product Value. Presented at EMAC European Marketing Association, 2013. - 42nd Annual EMAC Conference 2013., Istanbul.
   
van Tilburg, M., & Herrmann, A. (2012). Same Same but Different: The Moderating Role of Brand Gender and Product Gender on Brand Relationship Quality. Presented at EMAC Doctoral Colloquium. Lissabon..
   
 
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*citation format: APA 5