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Tillmann Wagner

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journal paper
Wagner, T., Hennig-Thurau, T., & Rudolph, T. (2009). Does Customer Demotion Jeopardize Loyalty. Journal of Marketing, 73(3), 69-85, DOI:10.1509/jmkg.73.3.69.
   
Schweizer, M., Kotouc, A. J., & Wagner, T. (2006). Scale Development for Consumer Confusion. Advances in Consumer Research, 33(1), 184-190.
   
Rudolph, T., Rosenbloom, B., & Wagner, T. (2004). Barriers to Online Shopping in Switzerland. Journal of International Consumer Marketing, 16(3), 55-74.
   
thesis
Wagner, T. (2005). Consumer's Store-Choice Motivations and Retail Differentiation, Universität St. Gallen, Thesis. Bamberg: Difo-Druck.
   
book chapter
Rudolph, T., & Wagner, T. (2003). Preisimage-Politik im Handel. In Diller, H., & Herrmann, A. (Eds.), Handbuch Preispolitik: Strategien - Planung - Organisation - Umsetzung (pp. 177-198). Wiesbaden: Gabler. - ISBN 978-3409122856.
   
Rudolph, T., Wagner, T., & Pruyn, A. (2002). Die Kasse als Engpassfaktor: Zur Lösung des Warteschlangenproblems im Handel. In Hinterhuber, H. H., & Stahl, H. K. (Eds.), Erfolg durch Dienen? (pp. 356-375). Renningen: Expert Verlag. - ISBN 978-3816921127.
   
Rudolph, T., Busch, S., & Wagner, T. (2002). Kaufbarrieren im Online-Handel aus Kundensicht. In Ahlert, D., Olbrich, R., & Schröder, H. (Eds.), Jahrbuch Handelsmanagement 2002. Frankfurt: Deutscher Fachverlag. - ISBN 978-3871508165.
   
conference paper
Schmitz, C., & Wagner, T. (2007). Satisfaction in International Channel Relationships: a Local Channel Member Perspective. In , pp.5-39: The Haworth Press.
   
Schweizer, M., Kotouc, A. J., Wagner, T., & Rudolph, T. (2005). Scale Development for Consumer Confusion. In ACR.
   
Rudolph, T., Wagner, T., & Schweizer, M. (2005). Assessing the Hierarchical Dimension of Shopping Motivation. In .
   
Rudolph, T., Wagner, T., & Schweizer, M. (2004). Rethinking Consumer Shopping Motivation: Integrating the Hierarchical Dimension. In .
   
Rudolph, T., Schweizer, M., & Wagner, T. (2004). Consumer Confusion in Retail Environments: An Adoption of the MR Model. In .
   
Rudolph, T., Schweizer, M., & Wagner, T. (2002). Linking Personality Traits with Customers' In-Store Choice Behaviour: Conceptual Findings of a Two Step Segmentation Process. In .
   
Rudolph, T., Busch, S., & Wagner, T. (2001). Barriers to Buying: Online Retailing from the Consumer's Perspective. In .
   
article
Rudolph, T., Wagner, T., & Sohl, T. (2009). Kundensegmentierung im Handel: Kaufmotive erkennen und nutzen. Marketing Review St. Gallen, 4, 34.
   
Rudolph, T., & Wagner, T. (2001). Hausaufgaben für Online-Händler. io Management Zeitschrift, 5, 54-57.
   
 
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*citation format: APA 5