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The Dynamic Management of Intellectual Property : Empirical Evidence From Technology Intensive Industries

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abstract This paper explores how firms conduct their patent management and how patent management is embedded into overall business strategies and processes. Therefore, case studies with ten firms from the pharmaceutical, chemical, and biotechnological industry were conducted. The findings reveal that patent management is strongly linked to corporate strategy and the technology life cycle. We argue that patent strategy does not start and end with the application of the patent right but demands a holistic approach reaching from technology scouting to the divestment decision of the patented product. Based on the data we develop a holistic patent life cycle management model reflecting five distinctive phases of patent management as well as three core dimensions of patenting: freedom to operate, differentiation from competitors, and external patent exploitation. Finally, managerial implications are drawn from the results.
   
type conference paper (Deutsch)
   
keywords Intellectual property management, patent life cycle, patent strategy, pharmaceutical industry
   
name of conference International Conference on Management of Technology (IAMOT) (Miami Beach, Florida)
date of conference 10-4-2011
title of proceedings IAMOT 2011 Proceedings
review double-blind review
   
citation Ziegler, N., Rüther, F., Gassmann, O., & Bader, M. A. (2011). The Dynamic Management of Intellectual Property: Empirical Evidence From Technology Intensive Industries. In IAMOT 2011 Proceedings.