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A Model of Buyer Regret: Selected Prepurchase and Postpurchase Antecedents and Consequences for the Brand and the Channel

Andreas Herrmann, Frank Huber & Keaveney S.

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abstract
   
type journal paper
   
keywords
   
language English
kind of paper journal article
date of appearance 2007
journal Journal of Business Research
publisher Elsevier
ISSN 0148-2963
volume of journal 60
number of issue 12
page(s) 1207-1215
review not reviewed
   
citation Herrmann, A., Huber, F., & Keaveney S., . (2007). A Model of Buyer Regret: Selected Prepurchase and Postpurchase Antecedents and Consequences for the Brand and the Channel. Journal of Business Research, 60(12), 1207-1215.