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The Effect of Product Variety on Purchase Probability

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abstract
   
type journal paper
   
keywords
   
language English
kind of paper journal article
date of appearance 2007
journal Review of Managerial Science
publisher Springer
ISSN 1863-6683
ISSN (online) 1863-6691
volume of journal 1
number of issue 2
page(s) 111-131
review not reviewed
   
citation Herrmann, A., Heitmann, M., & Kaiser, C. (2007). The Effect of Product Variety on Purchase Probability. Review of Managerial Science, 1(2), 111-131.