University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Emotional Anthropomorphism : What Kind of Face Sits Well on a Car's Frontal Appearance?

fulltext etc. no fulltext attached
abstract The present research is aimed at providing insights into the complex nature of product anthropomorphism with respect to gender and emotional expressions of employed faces and shows on the basis of a fMRI study that cars resemble female faces and are best liked when they simultaneously look aggressive and friendly.
   
type journal paper
   
keywords
   
language English
kind of paper journal article
date of appearance 25-3-2011
journal Advances in Consumer Research
publisher Association for Consumer Research (Valdosta, GA)
ISSN 0098-9258
volume of journal 2011
number of issue 38
page(s) 1-3
review not reviewed
   
citation Landwehr, J. R., Weber, B., & Herrmann, A. (2011). Emotional Anthropomorphism: What Kind of Face Sits Well on a Car's Frontal Appearance?. Advances in Consumer Research, 2011(38), 1-3.