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Multilingual organizations as 'linguascapes' : Negotiating the position of English through discursive practices

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abstract To address the complexity of multilingual communication, this paper applies a discursive approach to analyze how people account for the ways that specific languages are used in multilingual companies. Through our discourse analysis, we identify six different ways of accounting for language use. Further, we map the various tensions between these accounts through which we can understand how the rise of English alters the discursive negotiation in two different organizational contexts. Inspired by Appadurai's understanding of “globalization from below”, we suggest the term linguascape to conceptualize how the flow of languages that cross a specific organizational space is discursively mediated
   
type journal paper
   
keywords Negotiated multilingualism; Discourse analysis; Linguascape; Englishization; Globalization from below
   
project The Effects on Professional Identity of Language Policies in Multilingual Organizations
language English
kind of paper journal article
date of appearance 1-7-2011
journal Journal of World Business
publisher Elsevier Science (Amsterdam)
ISSN 1090-9516
ISSN (online) 1878-5573
DOI 10.1016/j.jwb.2010.07.003
volume of journal 46
number of issue 3
page(s) 270-278
review double-blind review
   
citation Steyaert, C., Ostendorp, A., & Gaibrois, C. (2011). Multilingual organizations as 'linguascapes': Negotiating the position of English through discursive practices. Journal of World Business, 46(3), 270-278, DOI:10.1016/j.jwb.2010.07.003.