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journal paper
Zeschky, M., Widenmayer, B., & Gassmann, O. (2014). Organizing for reverse innovation in Western MNCs: the role of frugal product innovation capabilities. International Journal of Technology Management, 64(2-4), 255-275.
   
Gassmann, O., Widenmayer, B., & Zeschky, M. (2012). Implementing radical innovation in the business: the role of transition modes in large firms. R&D Management, 42(2), 120-132, DOI:10.1111/j.1467-9310.2011.00670.x.
   
Zeschky, M., Widenmayer, B., & Gassmann, O. (2011). Frugal Innovation in Emerging Markets. Research Technology Management, 54(4), 38-45, DOI:10.5437/08956308X5404007.
   
Skorna, A. C., & Widenmayer, B. (2010). Komplexe IT-Projekte systematisch strukturieren: Der heuristische Bezugsrahmen als wissenschaftliche Gliederungshilfe. Wissenschaftsmanagement, 16(4), 37-41.
   
Gassmann, O., & Widenmayer, B. (2010). Open Innovation: Vom Schlagwort zum praktischen Tool. Technische Rundschau, 2010(2), 56-57.
   
conference paper
Zeschky, M., Widenmayer, B., & Gassmann, O. (2012). Locus of decision and implementation in frugal product innovation: Evidence from a multiple case study in Western MNEs. In Creating & Capturing Value through R&D Management and Innovation. Malden USA: R&D Management. - ISBN 978-0-9559367-4-6.
   
Daiber, M., Widenmayer, B., Zeschky, M., & Gassmann, O. (2011). Coordination and collaboration modes of global R&D in multinational companies. In Sustainability & Innovation, pp.19.
   
Zeschky, M., Widenmayer, B., & Gassmann, O. (2011). Developing frugal product innovation capabilities in the healthcare industry: The role of emerging markets. In Sustainability and Innovation.
   
Dörner, N., Morhart, F., Gassmann, O., Tomczak, T., & Widenmayer, B. (2011). You can't teach an old dog new tricks: Bringing an innovative mindset into the classroom. In Innovate Trough Design. Brüssel: EIASM European Institute for Advanced Studies in Management.
   
Zeschky, M., Widenmayer, B., & Gassmann, O. (2011). Developing frugal product innovation capabilities in the healthcare industry: The role of emerging countries. In Sustainability and Innovation.
   
Gassmann, O., Widenmayer, B., & Zeschky, M. (2010). Accelerating Radical Innovation to Operational Business: The role of Transitioning Modes in Large Firms. In Information, Imagination & Intelligence. UK: R&D Management.
   
article
Maisch, R. P., Zeschky, M., Widenmayer, B., & Sauter, P. (2011). Wenn neue Standorte die alten überflügeln: Ein Rasterkonzept für den Aufbau und die Führung globaler Forschungs- und Entwicklungsaktivitäten. io management, 6(2011), 24-27.
   
 
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*citation format: APA 5