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Key Account Managemnt 'revisited'

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abstract
   
type article
   
keywords
   
language Deutsch
date of appearance 1-3-2007
journal Innovationen für das Industriegütermarketing
publisher Schäffer/Poeschel (Stuttgart)
page(s) 249-271
citation Belz, C., & Zupancic, D. (2007). Key Account Managemnt 'revisited'. Innovationen für das Industriegütermarketing, 249-271.